Mark Thomas on Coca-Cola - Starting in the Atlanta headquarters of Coca-Cola, comedian and activist Mark Thomas explores how one of the biggest brands in the world has conducted itself historically and, more importantly, today. Touching on topics of child labour, worker rights, pollution and murder, Thomas finds that behind the glossy world portrayed by the $2billion advertising budget, things are not actually that great.
The film starts with Thomas secretly filming his tour guide in the Atlanta museum while he says inappropriate things (dismissing questions on the Third Reich with a comparison to Star Wars) and also trying to get the museum to accept a Coke advert within a Hitler youth booklet and I did fear the worst. Here we go, I thought, with the cheap shots against small people working for a living and I wondered if this is all he would do. Fortunately, Thomas finishes with this technique very quickly and once he leaves Atlanta his approach is much better.